CONTEXT

Breaking My Limits is a project by personal trainers who provide online coaching to their students. With the great growth of its community in the face of the results achieved, the need arose for a total rebranding, expansion of communication to social networks and creation of merchandising for its students and team.

INSIGHT

Breaking my Limits. Breaking my limits. Going beyond my limits. Facing my limits. This requires willpower. You have to face your difficulties and fight. When it comes to fighting, clenching your fist is a sign that you’re up against something, you’re ready to fight for something.Consequently, when it comes to the gym, clenching your fist is also a sign of effort. It’s either because we’re pulling a weight or because we’re pushing ourselves. It was based on this insight that the logo was created.