CONTEXT

Galp has a product dedicated to classic cars. An engine lubricant called “Formula Classic” and one dedicated to classic sports cars called “Formula Classic Sport”.

CHALLENGE

We were tasked with creating packaging that would visually reflect vintage/classic cars, a product that would appear vintage/retro, almost collector’s items. It is very common for there to be car fairs, meetings and tours, so we decided to create some merchandising, thematic material as well and some activations.

Credits

Agency: DDB Lisbon

Creative Dir.:  João Correa

DA:  David Roxo, Tomás Veríssimo

3D Art : Lourenço Mamede

Copy: Guilherme Vasques, Tânia Catarino