This project was developed for a pitch and is therefore considered a “ghost”.

CHALLENGE

Galp usually celebrates Children’s Day with its employees and their children. The challenge was to think up and create a Children’s Day with educational activities based on the company’s pillars, with the particularity that it couldn’t take place in a fixed physical space, as it would be celebrated in 5 different countries.
We then had to create a concept, communication and graphic elements that, as well as being educational, were adaptable to other markets. In Portugal, Spain, Mozambique, Brazil and Eswatini.

We created the “Power Kids Fest”. A day dedicated to learning values linked to sustainability and natural resources.
With the brand’s branding, we developed iconography for each power, which were then transformed into visual and communication elements.

Credits

Client: GALP

Agency: DDB Lisbon

Creative Dir.:  João Correa

DA:  David Roxo

3D Art : Lourenço Mamede

Copy: Joana Lucas, André Paixão

Strategy: Pedro Monteiro