CONTEXT

Every year the Galp brand joins forces with the Olá brand to promote a campaign in Portugal and Spain. When you wash your car during the summer, you get a free Olá ice cream. From the range of ice creams available in the campaign.

CHALLENGE

The campaign is done graphically in a very specific mold, ice cream must always be present and implied in the visuals. Somehow involved either in the wash, or as if it were some car-related element. As this is the 4th year of this campaign, ideas are starting to run out and the big challenge is to come up with a new visual idea. There is also the difficulty that the ice creams available are chosen by the customer, and the idea has to work in Portugal and Spain, with different ice creams.

CREDITS

Client: GALP

Agency: DDB Lisbon

Creative Dir.:  João Correa & Paula Santos

DA:  David Roxo

3D Art : Lourenço Mamede

Copy: Guilherme Vasques