This project was a proposal, the final product may not be the same as the one presented.

CHALLENGE

“Olá” brand identified an opportunity to enter the market with promotional ice cream packs that included gift socks. The pack works as follows: 9 ice creams (Perna de pau, fizz and Super Maxi) and one of 3 collectible socks. We were responsible for the naming and design of the pack.

We created packaging for the product, as well as some store activations and decorations.

Credits

Client: Olá Gelados

Agency: DDB Lisbon

Creative Dir.:  João Correa

DA:  David Roxo

3D Art : Lourenço Mamede

Copy: Joana Lucas